When it comes to attracting leads for your small business, ranking high on Yelp is paramount. In this article, you’ll learn how to optimize your Yelp profile to take advantage of the massive inbound leads you’re currently missing out on. Without further ado, here are five reasons why you’re (currently) not ranking on Yelp (and how to fix it):
Ranking on Yelp Tip #1: Claim your yelp page
First and foremost: before your business can rank on Yelp, your business must have a Yelp profile. To do this, claim your page. Without your Yelp page, your customers can’t leave reviews (good or bad).
After claiming your page and completing your business’ profile, you will be well on your way to connecting with your customers!
Ranking on Yelp Tip #2: Complete your profile details
After claiming your business’ Yelp page, don’t forget to fully complete your profile.
List all the relevant information about your business— location, contact information, services you offer, hours of operation, etc.
This is where Yelp SEO strategies come into play. Leverage the power of Yelp SEO (Search Engine Optimization) to optimize your profile so that it appears on Google’s search results.
Ranking on Yelp Tip #3: Add business highlights
When prospective customers arrive on your company’s Yelp profile, this is your opportunity to make a great first impression. And there’s no better way to do so than with Yelp Business Highlights.
Ranking on Yelp Tip #4: Add a photo portfolio
As the adage goes, “a picture speaks a thousand words”. Regardless of how well-written your business’ page may be, your prospective customers will be drawn to the images on your profile before its text.
Ranking on Yelp Tip #5: Get the verified license badge
After claiming your Yelp profile, perhaps the most important next step is getting it verified.
The Yelp Verification badge is an optional (but recommended) paid service by Yelp which enhances consumer confidence by letting your page’s visitors know that your business is legally in good standing.
If you’re looking to stop wasting money on Yelp ads, Atomic Social can help. As an official Yelp Advertising Partner, we’ve successfully helped countless clients increase ad-spend ROI by an average of +98.2%. Schedule a 1-hour free consultation today with our Yelp ad optimization specialists now.